Privacy Policy

1. Information We Collect

We may collect several types of information from and about users of our website, including:

1.1 Personal Information

Personal information is data that can be used to identify you individually. This may include:

• Contact information (name, email address, mailing address, phone number)
• Billing information (credit card details, billing address)
• Account credentials (username, password)
• Delivery preferences and history
• Information you provide when filling out forms on our website, including subscription forms
• Records of correspondence if you contact us

1.2 Non-Personal Information

We may also collect non-personal information about your interaction with our website, including:

• Browser type and version
• Operating system
• IP address
• Device information
• Pages visited and time spent on those pages
• Referring website addresses

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Subscribe to our water delivery service
• Place an order
• Sign up for our newsletter
• Complete contact or subscription forms
• Participate in surveys or promotions
• Contact our customer service

2.2 Automated Collection

We automatically collect certain information when you visit our website through:

• Cookies: Small data files stored on your device that help us improve our website and your experience, remember your preferences, and track trends. For more information about cookies, please refer to our Cookie Policy.
• Log Files: We record information such as your IP address, browser type, referring pages, access times, and pages visited.
• Web Beacons: Electronic files used to track how users navigate through our website.

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Business partners
• Service providers
• Analytics providers
• Payment processors

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Provide, maintain, and improve our services
• Process and fulfill your orders and subscriptions
• Manage your account and provide customer support
• Send transactional messages, such as order confirmations and delivery updates
• Send marketing communications, newsletters, and promotional materials (with your consent)
• Respond to your inquiries and requests
• Personalize your experience on our website
• Analyze website usage and trends
• Protect against fraudulent transactions and potential legal liabilities
• Comply with legal obligations

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with trusted third-party service providers who perform services on our behalf, such as:

• Payment processing
• Order fulfillment and delivery
• Customer service
• Email delivery
• Data analysis
• Marketing assistance

These service providers are bound by contractual obligations to keep your information confidential and use it only for the purposes for which we disclose it to them.

4.2 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you before your personal information becomes subject to a different privacy policy.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.4 Protection of Rights

We may disclose your information when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

5. Data Security

We implement appropriate technical and organizational measures to protect the security of your personal information. However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure.

We take reasonable steps to protect your information, including:

• Using SSL (Secure Socket Layer) encryption for data transmission
• Storing personal information on secure servers
• Restricting access to personal information to authorized personnel
• Regularly reviewing our information collection, storage, and processing practices

6. Your Rights and Choices

You have certain rights regarding your personal information, including:

6.1 Access and Correction

You may access and update your personal information by logging into your account on our website. If you do not have an account, you may contact us to request access to, correction, or deletion of personal information that you have provided to us.

6.2 Marketing Communications

You can opt out of receiving marketing emails from us by clicking the "unsubscribe" link in any marketing email we send. Even if you opt out of marketing communications, we may still send you transactional messages relating to your account or purchases.

6.3 Cookies

You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. For more information on how to manage cookies, please refer to our Cookie Policy.

6.4 Do Not Track

Some web browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want to have your online activity tracked. Our website does not currently respond to "Do Not Track" signals.

7. Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us, and we will take steps to delete such information from our records.

8. International Data Transfers

Pure Flow Canada is based in Canada, and the information we collect is governed by Canadian law. If you are accessing our website from outside Canada, please be aware that information collected through the website may be transferred to, processed, and stored in Canada. By using the website, you consent to the transfer, processing, and storage of your information in Canada.

9. Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website or services after we post changes to the Privacy Policy means you accept those changes.

10. Contact Information

If you have any questions or concerns about our Privacy Policy or our data practices, please contact us at:

Pure Flow Canada
123 Water Avenue, Suite 500
Toronto, ON M5V 2H1
Canada

Email: [email protected]
Phone: +1 (416) 555-1234